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How Sales-Marketing Alignment Killed Your Brand
B2B SaaS companies are trading brand equity for pipeline metrics, sabotaging long-term competitive advantage.
Jul 3
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Stephanie Holland
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How Sales-Marketing Alignment Killed Your Brand
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April 2025
Sunday Quickie: From Croc Wrangler to Underwear Model
How Robert Irwin Broke the Internet for BONDS, iconic Australian undies Co.
Apr 27
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Stephanie Holland
1
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Sunday Quickie: From Croc Wrangler to Underwear Model
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How To Write A Creative Brief - Part 2
The one-page CB template that unleashes design magic. Swimwear example + template included.
Apr 16
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Stephanie Holland
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How To Write A Creative Brief - Part 2
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March 2025
Sunday Quickie: Your Brain Outsmarts AI (Just Ask Burger King)
Real insights can't be generated, only lived. Fast-food giant gets it - do you?
Mar 16
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Stephanie Holland
4
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Sunday Quickie: Your Brain Outsmarts AI (Just Ask Burger King)
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2
How To Write A Creative Brief - Part 1
The ultimate litmus test for your entire strategic brand & marketing workflow
Mar 12
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Stephanie Holland
1
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How To Write A Creative Brief - Part 1
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Sunday Quickie: When 'Not For You' Becomes Irresistible Messaging
dare to be the 0.01%: The brilliant psychology behind The Royal Marines' most iconic recruitment campaign
Mar 9
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Stephanie Holland
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Sunday Quickie: When 'Not For You' Becomes Irresistible Messaging
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On-Brand Hiring: The Most Underrated Marketing Channel
Thousands apply to every advertised role. Don't waste the opportunity to create a powerful on-brand experience, hired or not.
Mar 5
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Stephanie Holland
1
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On-Brand Hiring: The Most Underrated Marketing Channel
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2
Sunday Quickie: Pregnant Then Scr*wed
the genius of hijacking attention + provoking action... in seconds
Mar 2
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Stephanie Holland
2
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Sunday Quickie: Pregnant Then Scr*wed
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February 2025
The Sweaty Betty Playbook: How Smart Brands Talk To Women
decoding Sweaty Betty's success + worksheet to transform your marketing approach in 20 mins
Feb 26
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Stephanie Holland
3
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The Sweaty Betty Playbook: How Smart Brands Talk To Women
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Sunday Quickie: Can Skincare Sell ‘Truth’
The Ordinary's latest campaign debunks beauty myths — but sometimes the truth needs a reality check
Feb 23
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Stephanie Holland
4
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Sunday Quickie: Can Skincare Sell ‘Truth’
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2
Marilyn Monroe's Growth Marketing Playbook
A masterclass in building brand, driving engagement, and generating revenue for independent creators.
Feb 19
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Stephanie Holland
4
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Marilyn Monroe's Growth Marketing Playbook
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12
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